Marketing and Communications Specialist
Position Information
Position: Marketing and Communications Specialist
Education: BA in marketing, communications, or equivalent work experience
Experience: 3+ years practical experience
Location: USA, Flexible
Status: Full-time
Job Description
Vitech is seeking a bright, energetic, and creative individual to join our Marketing team. This position is involved in all aspects of the team’s efforts including events, social media, digital marketing, and content creation. The ideal candidate is creative, hands-on and works well in a fast-paced dynamic team environment. This position has the potential to grow and evolve into defining our website, online training, and customer test drives.
At Vitech, we develop cutting edge model-based systems engineering (MBSE) and Digital Engineering software that empowers our customers to specify, architect, design, and deliver products that they and their end customers love. For us, “good enough” is never good enough. We don’t just make user-friendly, feature-rich products; we make lovable products. Working at Vitech affords all team members the opportunity to contribute across the company – product strategy and definition, methodology, marketing, customer experience, and beyond. This is an opportunity to escape bureaucratic environments and mundane software projects to make a real difference in an organization delivering mission critical tools that help change our world.
Specific Responsibilities
- Oversee the company’s social media channels including content and graphics creation, scheduling and posting.
- Coordinate planning and logistics for external events and trade shows and attend as needed.
- Coordinate planning, design, and development of a variety of digital graphic design projects including content for social media, webinars, newsletter, collateral, press releases, website, and trade shows.
- Create and edit video content for social media, product promotion, webinars, trade shows, etc.
- Write and edit blog posts, entering content into WordPress.
- Maintain a content calendar and work with the internal team to create content for relevant channels.
- Manage purchase orders and invoices related to the annual departmental budget.
- Travel to internal and external events to manage on-site execution, approximately 2 per year.
Required Skills and Experience
- Minimum 3 years of experience in communication, digital marketing, or related fields, ideally within the tech segment.
- Experience planning events (physical, digital and hybrid).
- Understanding of and experience in creating strategic content for social media.
- Basic data analysis skills – understands communication impressions, on-page analytics, business leads generated, and opportunities won.
- Experience with digital marketing methods and marketing automation systems.
- Proficiency in Microsoft Word, Excel, Outlook, Power Point, and Teams.
- Video and image editing for the purposes of webinars, emails, and website content.
- Native English speaker who communicates clearly and informatively with colleagues, partners, and customers both verbally, in writing, and in presentations.
- Outstanding business writing and editing skills.
- Is detail-oriented, highly accurate, and thorough while working under tight deadlines.
- Has a strong, proven ability to prioritize, organize, and manage multiple competing assignments.
- Demonstrates problem solving skills to identify workarounds and alternatives.
- Can work well in a team and independently with a can-do attitude.
Preferred Skills and Experience
- Business to business marketing experience
- Proficiency in the Adobe Creative suite, specifically an in-depth knowledge of Adobe InDesign with a good understanding of how to package files for print.
- Marketing automation campaign development and execution using Marketo.
- Experience planning digital campaigns (especially LinkedIn, Google Ads)
- Self-starter with high levels of initiative and creative flair with a hands-on approach.
- Strong relationship building and influencing skills, internally and externally, across all functions, and at all levels.
Working at Vitech
Vitech offers a competitive salary and benefits package. For additional information about working at Vitech, visit https://www.vitechcorp.com/careers/.
Vitech offers equal employment opportunity to all applicants for employment and all employees regardless of race, color, religion, sex, national origin, veteran status, disability, or any other status protected by applicable law.